McDonald’s has always been known for its amusing and ingenious advertisements, especially here in the Philippines. One of its most popular adverts is the TV commercial commonly known as “First Love.” The heartwarming television ad depicts the unsuccessful love of a young boy with his childhood sweetheart. The story starts with the two kids sharing a meal in one of McDonald’s restaurants where the girl dips two of her fries in her hot fudge sundae before biting it down. She then grabs the boy’s hands and runs towards the playground where the scene suddenly shifts to the future with two fully-grown adults holding hands side by side rushing forward. The young girl, who is now a beautiful and adoring woman, then stops and began introducing her husband and child to her now disheartened childhood friend. The commercial later ends with the boy staring at her first love’s eyes as he bites down his sundae-dipped fries.
This TV commercial was able to provide its viewers a tingling feeling of one’s bitter first love. The young boy’s expressions, his first love’s smile, the sound of “Ang Huling El Bimbo” playing in the background - these were all contributing factors that made this simple ad to a nationwide viral video. The story was both enthusing and heartbreaking. Watching the story unfold made the commercial more and more entertaining and fun to watch. It was able to separate itself from all those other annoying television commercials that you just want to skip or bunk off.
The tragic yet entertaining plot of this TV commercial is what was able to capture the viewers’ attention. I was personally entranced by the story of these two kids. As I continued watching the video, I gradually forgot that I was watching a McDonald’s advertisement. It was though I was watching a short drama program of two young and adorable love birds. I was so tangled up with the plot that I failed to realize the commercial had already fulfilled its true purpose - selling its product. The French fries and hot fudge sundae was the symbol of the children’s relationship, but is also two of McDonald’s McSavers meals. Watching the video made me want to try out dipping French fries into McDonald’s hot fudge sundae. It made me want to buy what the commercial was supposedly selling. Although I was convinced that I was simply entertaining my curiosity, I knew in the back of my head that I was genuinely seized by the franchise’s marketing strategy. Buying the meal, for the sole purpose of imitating the young kids’ story made me feel fooled and cheated. Because of this commercial there are now times when I doubt what I have ordered and end up asking myself whether "Love ko 'to."
The TV commercial was overall not bad. It provided its viewers with a unique advertising experience and was able to make watching commercials more bearable than usual. However, being entertaining it may be, the video for me was still both devious and sneaky. It made use of underhanded tricks and misdirecting tools in order to be able to sell its product.
This TV commercial was able to provide its viewers a tingling feeling of one’s bitter first love. The young boy’s expressions, his first love’s smile, the sound of “Ang Huling El Bimbo” playing in the background - these were all contributing factors that made this simple ad to a nationwide viral video. The story was both enthusing and heartbreaking. Watching the story unfold made the commercial more and more entertaining and fun to watch. It was able to separate itself from all those other annoying television commercials that you just want to skip or bunk off.
The tragic yet entertaining plot of this TV commercial is what was able to capture the viewers’ attention. I was personally entranced by the story of these two kids. As I continued watching the video, I gradually forgot that I was watching a McDonald’s advertisement. It was though I was watching a short drama program of two young and adorable love birds. I was so tangled up with the plot that I failed to realize the commercial had already fulfilled its true purpose - selling its product. The French fries and hot fudge sundae was the symbol of the children’s relationship, but is also two of McDonald’s McSavers meals. Watching the video made me want to try out dipping French fries into McDonald’s hot fudge sundae. It made me want to buy what the commercial was supposedly selling. Although I was convinced that I was simply entertaining my curiosity, I knew in the back of my head that I was genuinely seized by the franchise’s marketing strategy. Buying the meal, for the sole purpose of imitating the young kids’ story made me feel fooled and cheated. Because of this commercial there are now times when I doubt what I have ordered and end up asking myself whether "Love ko 'to."
The TV commercial was overall not bad. It provided its viewers with a unique advertising experience and was able to make watching commercials more bearable than usual. However, being entertaining it may be, the video for me was still both devious and sneaky. It made use of underhanded tricks and misdirecting tools in order to be able to sell its product.